Smart Notifications - Explained

There are three types of notifications a mobile app can deliver to a user, all are identical to the user:

Push Notifications

Most people call all mobile app notifications “push notifications” but actually these notifications, are ones which are delivered from server side to a mobile device.

Push Notifications are delivered using APNs (Apple Push Notification Service) for iOS and FCM (Firebase Cloud Messaging, formerly Google Cloud Message or GCM) for Android. APNs and GCM deliver the messages directly to the device from your server.

While it is free to connect directly to, and send unlimited notifications to APNs and FCM, most mobile apps use other providers to help them manage those connections and the complexity of connecting to them, such as throttling, exponential back-off, keeping up to date with new releases and managing the unique tokens for each device, which change from time to time.

smart mobile app notifications systems
smart app notifications tech

Local or Offline Notifications

These are notifications which your mobile app can send locally to the user on the device. As they are sent locally by your app, they don’t need data to be sent. Any app can add these, with the requisite work, directly into your app yourself.

Smart Notifications

The OpenBack software library, installed inside your app lets you send users notifications in a smart way, delivering it at the right time – giving:

Full Notification Management: which means full control of the notification before and after delivery. For example, sending a notification once a week until it is clicked on, and update the message regardless of whether it was seen or not after a particular time period elapses.

User Centric Triggers: which means complete control on when the message is delivered to the user. For example, sending the notification 5 minutes after they unlock their phone, when they have good data, and are sitting down at home.

OpenBack uses local notifications to deliver the notification from inside your mobile app (or other message types), however because all messages are received, triggered, delivered, updated and reported on using OpenBack’s proprietary software library inside your app – notifications can finally be user centric in terms of when they are delivered, and how they are managed before and after they are delivered.

user experience smart notifications mobile devices

If you need to send the same notification out to all your users at the same time, and don’t really mind too much about when they get it, or what happens next; then push notifications is the way to go.

If you want some simple notifications delivered while the user is doing something in the app, then Local notifications are the way to go.

If you want to manage the user’s experience when it comes to notifications, then you should speak to OpenBack today and understand if the OpenBack platform could be helpful for you.