Firstly, what is Edge Computing? Wikipedia defines Edge Computing as “pushing the frontier of computing applications, data, and services away from centralized nodes to the logical extremes of a network. It enables analytics and data gathering to occur at the source of the data.” Basically, it means that the device is closer to the user than ever before and the data available is close to that source (e.g. your phone).

Secondly, what is GDPR? This stands for General Data Protection Regulation. It is a law that protects data and the privacy of all individuals within the European Union.

 

The Pros

Given that GDPR will protect your personally identifiable information (PPI), Edge Computing will be your best friend. Companies will be able to process your data locally, on your device, and use this anonymous information to better your experience.

By using Edge Computing, your privacy will be protected, as your information is not shared with multiple parties. It’s a two-way street between you and the company you deal with. Bliss.

Another real positive is that as smartphone’s improve (think of Samsung S9+, Apple iPhone X and Huawei P20) so will the capabilities of Edge Computing. As the device becomes more and more integral to our lives, the information we are sharing will drive better experiences for the end user.

At OpenBack, we live for Edge Computing. Our software is embedded into the phone or device beside the user via a client’s mobile app. We don’t hold any personal information, but we as we are so close to the user we’re able to deliver messages that matter to a customer. Edge Computing is our ally and we are working together to make things better for the end user.

Apple’s latest update at WWDC18 is all about giving the customer the power and allowing them to control who is getting in touch or storing their data. We’re on board and have been doing this for the past 3 years.

 

The Con’s

Well, like most things, there is always someone around to ruin the party. When it comes to Edge Computing and GDPR there are many. Lots of companies want to be close to you to sell your data. Others want to understand who you are to sell advertising to you.

Another con would be the fact that it’s all very complicated and hard to do. It takes a lot of time to develop and can be very expensive to create a standard for every phone and every mobile operator in the world. It does lead to a better standard for everyone, but again, not everyone is going to play by the rules.

 

At the end of the day we live on our phones more than we should. We give lots of organisations the chance to understand us more with every swipe, tick, like, tap or close. What OpenBack and many other organisations want to do is to use Edge Computing to improve the overall experience of the user, while not intruding in their day to day lifestyle. By doing this on your device you get the best of everything, a personalised experience, without the intrusion. It’s better for Privacy and will improve as technology improves.

Image by Lance Eliot, AI Trends Insider, aitrends.com

Imagine being able to understand a customer based upon what they do or consume and are interested in, but not to disturb them with an advert of notification until they are ready to receive it. Waiting until they are sitting on the train, with their headphones plugged in with enough battery to receive your communication, by being mindful of their privacy and their activity the OpenBack (and others) are being mindful about how they harness this technology, while delighting you, the customer.

Think about it, we all moved from massive desktops, to laptops and now to a very powerful handheld device. The circle of life (technology) continues.

 

If you’d like to hear more about Edge Computing, delighting your customers, driving more revenue, understand how we deliver notifications in real time, please don’t hesitate to contact Brian @ bbennett@openback.com.