Recent Blog Posts

Growth Hacking: Retention is Key

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As a marketeer, I know first hand it can be very difficult to stay up-to-date with the latest and greatest trends that help impact our marketing strategies. Over the past few years, the term Growth Hacking has been used and even over used by those who consider themselves to be marketing or Growth Influencers. To give you a better understanding, Sean Ellis was the brain behind the term...

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Why Smart Notifications are important?

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  Over the past 6 months, there is an increasing amount of talk about push notifications and the importance they play in communicating with mobile app customers or users.   The newly coined term, Smart Notifications, has been an area of interest for many mobile apps who ultimately care about their app users and their app users experience with notifications which can be intrusive. Now...

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Notifications Have Become the Primary Interface at the Centre of the Mobile Eco-System

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OpenBack believes mobile app notifications, often called Push Notifications, have become the primary interface on mobile. By primary interface, we mean the thing that drives what someone does first when they unlock or even just look at their phone. What users do on their smartphone most often, and how they engage with and use their mobile devices is always going to be at the core of the mobile...

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Push Notifications are Dead, Long Live Smart Notifications

0 Comments3 Minutes

OpenBack first coined this term in late 2015, as a way to properly and simply describe the difference from a user perspective between a notification at the wrong moment and at the right moment. The right moment is when the notification provides value to the user, the right moment is when benefit is received by the user, and all at a time, place and more generally context that makes sense for the...

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