Recent Blog Posts

SMS vs. Push Notifications – Why it’s time to transition

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SMS or text messages are about as ineffective today as they look, and there’s a lot to dislike. SMS can be unreliable, clunky, hard to interpret, lack automation, and more importantly, they cost an arm and a leg! I always thought it was questionable for companies to send SMS messages for anything other than the odd case of two-way authentication. SMS are used to alert mobile consumers when...

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7 Metrics of Successful Push Notifications

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No matter what side of the fence you’re on, push notifications are actually a good thing! Push notifications are crucial to the success of every top performing or top grossing app from the App Store or Google play, go download and see for yourself. When executed properly, the opportunities are endless for mobile marketers to instantly push message hundreds of thousands of users and for any...

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Idle Trigger Is Here To Automate Retention Notifications

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One of the questions we frequently get asked is “how often should marketers send a push notification?”. Since all apps communicate differently it’s hard to come up with a solid benchmark that covers most apps. A good way to answer this question is to consider the amount of time since last app open. If it’s been more than a few days, this may be a good indicator that you should send...

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Making Push Notifications Work Harder – By Prioridata

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Our friends over at Prioridata recently shared this article that explains the importance of delivering  deliver better push notifications. Feel free to read the full article below.   Noah Weiss of Foursquare and Slack fame said it best when he said, “customer acquisition propels an app, but user retention builds a business”. This should resonate with almost all of us in the app economy....

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Smarter App Notifications With OpenBack – Chris Ward from DZone.com

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Chris Ward from DZone, shares his recent experience with OpenBack Smart Notifications. His in-depth review, offers up tips for creating an app with the OpenBack dashboard and then goes on to walk through setting up his first notification; documenting his experience along the way. Chris states, “It (OpenBack) offers a framework for you to make your in-app notifications more than annoying...

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How Location Improves Mobile Notifications

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In this week’s blog post, I thought I’d cover a topic which is crucial for mobile marketers as they come up with smarter ways to send personalized push notifications or app to user messages. When marketers create a notification campaign, they start by determining the type of content, who send it to and when is the right time to send it. While all of this may be important, many...

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OpenBack selected for 2017 Red Herring Top 100 Europe Award

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OpenBack selected for 2017 Red Herring Top 100 Europe Award   Amsterdam – 10th April 2017 – It was announced today that OpenBack has been selected for the Red Herring’s Top 100 Europe award, a prestigious list honoring the year’s most promising private technology ventures from the European business region.   The Red Herring editorial team selected the most innovative...

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Learn more: How Microsoft Azure’s DX team (Developer eXperience) supported OpenBack’s Enterprise scale platform 

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Our mobile devices have become a significant part of our daily rituals, often as a distraction from what’s directly in front of us. Apps often use push notifications to capture our attention and try to draw us back as well as just telling us things as users that we want to know.  It’s a tough balance to manage delivering users things they want vs. ensuring they stay...

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Join us at Mobile World Congress 2017

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OpenBack will be back at Mobile World Congress 2017 at the end of the month! The event which is the world’s largest gathering for the mobile industry is organized by GSMA in the Mobile World Capital of Barcelona. This year it will take place from February 27 to March 2. We are proud to announce that OpenBack has been invited to be part of MWC’s Disrupted by...

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10 Ways to Send Notifications This Holiday Season!

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As the year comes to a close, there are plenty of reasons your mobile app should should be communicating during the holiday season.  More specifically, if you run an e-commerce business or news/media app, you may want to take advantage of your customer’s knack for preparing for the holidays to come. Here is our list of 10 ways you should spread Christmas Holiday cheer through notifications now:...

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