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Last update: March 2020

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6 Top Ways to Promote Your Mobile App

So you’ve designed a mobile app. Your code is flawless, your UX impeccable, and you’ve run A/B testing to get all the bugs out. You’re ready to hit the app store. There’s only one problem… nobody knows who you are. You’re stuck at the mouth of the proverbial marketing funnel, and you need to start hustling your app. Of course, promotion is an ongoing process. So here are our 7 top tips on how to promote your mobile app, throughout its life cycle.

Web Presence

It may seem counter-intuitive to tell a mobile developer to create a website and overall online presence to promote their app. But as much as we access on our smartphones, information with a solid online presence – a website, a blog, and a strong SEO ranking – will always be more accessible to a vaster customer base. Having a good-quality website can give your app a sheen of legitimacy to boost up its listing on the App Store or Google Play.

It also gives you an easily searchable resource to store information about your app for those who are less mobile-fluent. An website is where prospective customers can access reviews, sponsored blurbs, and lists of satisfied users in one easy-to-navigate place.

Search Ads

If your app is available in the App Store, you can pay for a banner advertisement with Apple. This way, consumers will see an ad for your app when they enter the app store. Although this costs money upfront, reports have shown that it’s worth the investment. According to Adweek, conversions generated through Apple’s search ads are higher than 50%. This means that customers who click on your ad in the app store are more likely than not to go ahead and download your app.

Social Media Marketing

At this point, it should go without saying that social media is a core element in how to promote your mobile app. It’s a free service, and it’s the best way to get your message in front of masses of people quickly and efficiently. It can also be a good place to engage with your followers, answer questions, and run promotions.

Start with the big three – Facebook, Twitter, and Instagram – and depending on the scope of your app, it could be worth considering the more niche platforms such as TikTok, LinkedIn, Snapchat, and so on.

Influencer Marketing

Essentially word-of-mouth on steroids, influencer marketing involves paying someone to be your biggest, most social-media savvy fan. Luckily for mobile app developers, the app-mosphere is filled with big personalities with loyal fan bases.

These personalities are professional connoisseurs of mobile apps. Moreover, they all excel in storytelling and making a human connection with potential buyers. This is crucial for apps trying to break into a highly competitive market. And to be able to attach your name to someone who is well known in the digital world will give you a sense of legitimacy and trustworthiness.

Influencers can be expensive, so it’s important to research them to make sure you know who you want to work with, and how they can help increase awareness for your app. Even if a particular influencer is too big for you, it’s good to follow them on social media to see who else is moving in their circles. A few big names to start off with are:

App Store Optimization (ASO)

Just as a website uses Search Engine Optimization (SEO) to make its content more likely for internet search engines to notice, you can promote your mobile app via App Store Optimization (ASO). ASO is a strategy of optimizing your mobile app to drive app store traffic towards it. In order to do this, you need to have a thorough understanding of your target customer base. This includes what functions they are looking for in an app, and what keywords they will search for.

You can improve your app’s ASO by including a keyword in the app’s title, and including relevant keywords in your app’s content. It can also help to continually track your ASO performance, and that of your competitors. And, of course, getting good ratings and reviews will boost your ASO as well. This means providing a solid app, as well as forging a positive connection between the community of your users.

Which leads us to…

Promote your Mobile App Through Mobile Engagement

Push notifications are not only the most efficient way to communicate directly with your app user. They can also be an extensive of the app itself, and can even enhance the experience of your app! At their most basic function, push notifications can inform your users of changes to the app, or opportunities to get more value out of its services. Push notifications can be a quick, temporary way of informing users of an upcoming sale for your eCommerce app. Or it can be a way to draw lapsed users back into the app.

With the right creative design, a good push notification campaign can act as an extra dimension of the app’s UX, serving as LiveOps for mobile games. OpenBack, a mobile engagement platform that offers highly personalized and time-appropriate push notifications, even offers cross-app promotion. This unique feature of our SDK will inform you whether a user with your app installed has another app of yours downloaded on their device. If not, OpenBack enables you to send them a push notification promoting that related app – perhaps offering a discount, or otherwise directing them to your related app’s listing in Google Play or the App Store.

To learn more about cross-app promotion or how OpenBack can help you promote your app through mobile engagement, contact one of our experts for more information.

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