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Last update: February 2020

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6 Mobile Engagement Tools That Will Improve Your Retention Rates

In a society where smartphones are our primary port of communication, mobile engagement tools are a must-have for any app that wants to maximize user retention. Luckily for digital marketers, they don’t have to go back to the beginning. There’s no need to reinvent the wheel every time they want to connect with users. There is a wealth of mobile platforms, SDKs, and other tools that take care of the technical aspect of mobile engagement. This leaves marketers free to work on providing the human touch and perfecting their creative campaign.

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1. Cross-Channel Marketing

Not technically a tool per se, but the first rule of marketing is not to stick to just one medium. Make sure your brand is active on social media. Send out regular marketing emails or company newsletters. Keep your brand name at the top of prospects’ minds with carefully timed push notifications. Two or more different avenues for your advertising push packs a double-punch of marketing, and can reinforce your message.

The result is greater than the sum of its parts, and a savvy approach can win over users you wouldn’t have otherwise.

2. Social Media Marketing

We’ll start off with having a robust social media presence. It’s a fast and easy way to get your message out to a platform where it will be archived and accessible indefinitely. According to Statista, as of July 2019 there are 3.46 billion active mobile social media users worldwide. So that’s definitely an audience you want your message to reach.

Standard social media networks such as Facebook, Twitter, and Instagram offer paid advertising resources for getting your message out to a targeted audience. However, organic social media interaction often works even better. A committed social media campaign is a good way for your brand to interact with users, as well as other brands, on a public playing field. It can also be an ingenious way to weigh in on trending topics and get people talking about you.

Remember Gilette’s viral video ad that responded to the #MeToo movement?

This video earned praise for taking a stand against toxic masculinity from half of the internet – while alienating the other half. But it also gathered 1.5 million mentions across social media platforms, which was of course the point.

3. Brand Mobile App

In this digital age, for most companies it’s equally important to have a mobile app as it is to have a website. Mobile websites can be clunky and frustrating for users. Meanwhile, a seamless, intuitive mobile app gives an impression of professionalism. According to Smart Insights, the time devices users spend on mobile apps as opposed to mobile websites is between 80-90%.

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What’s more, the presence of a mobile app opens up the following mobile engagement avenue…

4. Push Notifications

Not to toot our own horn, but in terms of versatility, reliability, and capacity for personalization, push notifications are the best way to connect with mobile app users. They are an immediate way of nudging them with a marketing message, whether it’s a friendly hello, an invitation to check out some in-app content, a limited-time offer… the possibilities are endless.

Push notifications have great value to offer as a mobile engagement medium, especially when used in tandem with others. They’re free for users to receive (which is not always the case with other forms of mobile marketing, such as SMS). Plus, push notification platforms like OpenBack come with built-in tools to segment users according to their interests, in-app activities, purchase history, and much more. Data triggers can hyperpersonalize push notifications. That way, you can assure you’re getting the right messages to users who will be most likely to engage with them.

5. Geolocation Services

Geolocation is a great way to hybridize mobile marketing with real-life scenarios. They allow your company to ping a user if they enter or leave certain boundaries. This can help keep your business fresh on people’s minds, and are especially handy for brick-and-mortar stores.

For example, if a user enters the vicinity of one of your stores, you can send them a push notification with a 10% discount coupon. Or, if someone is walking nearby between the hours of 1 and 2 pm, you can assume that they’re on their lunch break and looking for somewhere to eat. Be the first to send them a notification inviting them to your shop, and you may win their custom.

Obviously, this has a wider range of uses than just sales: geolocation can be used to send out traffic updates or inclement weather warnings. All in all, it’s a good way to engage with users in a direct, personalized way.

6. Loyalty Rewards

Customer engagement is a two-way street. You may have a strong brand, but the best way to keep customers coming back is to reward them for it. This can be as simple as sending users a code for a free coffee for every 10 coffees they buy from your cafe. It can come in the form of discounts or coupons for users who have been a customer for a set amount of time. Or access to premium content in exchange for engaging with your mobile app.

There is a lot of room to be creative here. The best part of sending loyalty rewards via mobile is that it results in more engagement, which is a win-win. Use coupons or discounts as an incentive to download your app. Offer deals or content that is only accessible via your app. When done right, and when combined with other forms of mobile marketing, it can result in a spike in engagement and long-term customer retention.

If you’re interested in learning more about mobile engagement tools, contact one of our experts for more information.

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