7 Features Distinguishing OpenBack From Other Push Notification Platforms
With smartphones being near-constant accessories, the window of opportunity for brands to communicate to their users is becoming smaller and smaller. There’s an overabundance of content you have to compete with for even a few seconds of attention. Where multitasking is the norm and spam filters have rendered email marketing ineffectual, push notifications have become a necessity for brands wanting to reach out to their customers. Depending on what you’re looking for in a push notification platform, there are a variety of tools to design your notification strategy and push campaigns. However, OpenBack push notifications stand apart from the crowd in terms of the sophistication of its tech and its myriad use cases. Read on to see OpenBack’s top 7 distinguishing features.
For a definitive compilation of push notification best practices download the OpenBack Mobile Marketing Playbook 2020 here:
1. OpenBack Offers Holistic, User-First Approach to Push Notifications
Before we even get into OpenBack’s technical and functional qualities, it’s important to take a look at one fundamental reason they stand apart from other push notification SDKs. OpenBack designed the platform and products from the outset with the future evolution of mobile to user communication in mind.
In recent years of advancing technology and dwindling attention spans, the lock screen has become the primary mobile interface. As smartphones continue to evolve, and phones and their mobile apps get smarter and smarter, more and more of our interactions with the phone will be based on intelligent prompting by those apps to the user – all of which will happen using the notification layer, be it on the lock screen or in the notification center. Increasingly, if a brand wants to reach out to its users in a meaningful way, they need to get their message across in a notification that might only have a split-second to register before it’s swiped away.
To adapt to this time/attention constraint, push notifications need to provide great content and a personalized experience. Spamming users is no longer a beneficial tactic (and was it ever, really?) – you need to provide users with real value to keep them coming back. This means personalization based not just on content, but also behavioral and contextual factors – a notification campaign that truly puts your user first.
2. OpenBack’s Push Notificiations Deliver in Real-Time
Unlike other push notification SDKs, OpenBack delivers local notifications, without the content having to be collected in the app’s backend providers or systems, then processed and sent back out through third-party global push delivery services, such as Android Firebase or Apple’s APNs. This means there is no poor delivery reliability or time lag, whether for the notifications that the user receives or for the data that our SDK leverages.
Not only does this lack of a third-party server mean notifications can be perfectly timed to the moment they’re most relevant, but it also does away with the risk of harassing your users with multiple copies of the same notification, mistakenly sent by both push and SMS.
3. OpenBack Has Reliable Delivery of Push Notifications
Given OpenBack’s edge computing approach, there is no reliance on Apple or Google’s cloud services, and because of that reliable delivery of your notifications is guaranteed. Basically, the decision-making based on data triggers is being carried out locally on the device itself, and the app has complete control over the delivery of the notification.
This means that your notification will never be blasted out indiscriminately from a server. Rather, it will always arrive at your user’s device precisely at the right moment, overcoming delivery obstacles such as lack of connectivity or a change in the device’s push token.
4. GDPR, HIPAA, and COPPA Regulatory Compliant by Default
Another valuable benefit of OpenBack’s device-side decisions, is the ability to keep all user data safe and private on their respective devices. All data triggering of notifications occurs locally on the device, unless the app decides otherwise, and the user has given their express consent to do so.
So mobile apps who are concerned about how to stay compliant with local data laws, such as the EU’s GDPR and the United States’ HIPAA and COPPA, can rest assured that with OpenBack they’ll be treating their users’ data ethically.
What’s more, OpenBack’s device-side decisions approach supports deletion of a user’s data, if they request. And to make regulation compliance as easy as possible on the app’s side, OpenBack lets you activate specific compliance settings for GDPR, HIPAA, and COPPA when you onboard.
5. Manage and Update Push Notifications Even After Delivery
In a world where communication is instantaneous and real-time, information can go out-of-date as soon as you send it out. Correcting potential “fake news,” heading off PR disasters, and simply saving users the hassle of swiping through multiple notifications to find the most recent are all reasons the capacity to go into a device and manage notifications is a necessity. With OpenBack, the app can go into notifications that have already been sent, to update or delete them, so long as the user hasn’t already clicked on them.
What’s more, OpenBack’s SDK also collates the data created by the push notifications you send, so you can see what effects they have and optimize your notification campaign. Not only can OpenBack show you that the notification has been delivered (not always a guarantee with other SDKs), they can show whether it’s been clicked or swiped away.
If the user goes into your app and performs or completes a function, you can see whether that came about as a direct result of a push notification sent. We can also show you if someone, after receiving your push notifications, then opted out or even uninstalled the app.
6. OpenBack’s Push Notifications SDK Works Globally, Including in China
The OpenBack SDK gives your app the capacity for truly global reach, and this is again thanks to our edge computing approach combined with device-side decisions. China’s firewall has infamously blocked Google and all Google products, including Android’s Firebase. This means that all apps sending push notifications via the Firebase server need to either use a separate app for users in China. Or forgo the Chinese market altogether.
With OpenBack, your app can communicate with users in China as normal, yet another benefit of dispensing with third-party servers.
7. 40+ Data Signals and 200+ Device Data Points
Most leading push notification SDKs use data metrics to personalize their messages. But none of them do it to the extent that OpenBack does. With 40+ data signals to leverage from our dashboard and 200+ device data points, OpenBack outperforms other push notification SDKs in terms of numbers as well as sophistication.
With OpenBack, you can leverage device data for Yes/No signals. You can also combine signals into more multivariate factors, using contextual data to send messages according to individualized criteria. OpenBack’s data signals go beyond the mere geolocation and time of day. We offer a real deep dive into unique devices to help you leverage device and environment metrics that other platforms don’t offer. These include:
- weather mode
- location (at home or work)
- internet signal strength
- battery power level
- whether your phone is in roaming or airplane mode
- whether your phone is lying face down or face up
- … and much more!
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