Recent Blog Posts

What is a Smart Notification?

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Smart notifications are becoming the new standard for mobile notifications (app to user messaging), giving apps more control over their customer engagement and retention rates. Smart Notifications are best described as a hybrid form of mobile notifications; combining both push and local notification technology into one message type. They allow you to create notifications that use real-time device...

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8 Ways To Drive Mobile Retention Rates

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While it’s not the case for every mobile app, the goal of retention is to maintain the highest possible rates as it’s much cheaper to retain existing users than to attract new ones. Notifications can be used as a valuable tool for delighting frequent users and winback those who need gently reminders from time to time. Ultimately, if you can send less notifications but in turn guarantee...

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Will Your Mobile App Be GDPR Compliant?

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Time is running out to prepare yourself for the General Data Protection Regulation (GDPR) which intends to strengthen and unify data protection for all individuals living within the European Union. GDPR will be enforceable on 25 May 2018 and will not be affected by the UK’s decision to leave the EU. Mobile app owners and publishers should read up on the pending regulation to understand how...

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Why You Should Track Retention Rate

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In today’s marketing landscape, campaigns can be tracked and reported on, making it much easier to understand how they affect sales, awareness and usage for mobile apps. Customer retention rate is the main method used to verify whether app users are positively engaged. Retention rate, according to multiple online sources, is the ratio of the number of retained customers to the number at...

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SMS vs. Push Notifications – Why it’s time to transition

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SMS or text messages are about as ineffective today as they look, and there’s a lot to dislike. SMS can be unreliable, clunky, hard to interpret, lack automation, and more importantly, they cost an arm and a leg! I always thought it was questionable for companies to send SMS messages for anything other than the odd case of two-way authentication. SMS are used to alert mobile consumers when...

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7 Metrics of Successful Push Notifications

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No matter what side of the fence you’re on, push notifications are actually a good thing! Push notifications are crucial to the success of every top performing or top grossing app from the App Store or Google play, go download and see for yourself. When executed properly, the opportunities are endless for mobile marketers to instantly push message hundreds of thousands of users and for any...

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Idle Trigger Is Here To Automate Retention Notifications

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One of the questions we frequently get asked is “how often should marketers send a push notification?”. Since all apps communicate differently it’s hard to come up with a solid benchmark that covers most apps. A good way to answer this question is to consider the amount of time since last app open. If it’s been more than a few days, this may be a good indicator that you should send...

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Making Push Notifications Work Harder – By Prioridata

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Our friends over at Prioridata recently shared this article that explains the importance of delivering  deliver better push notifications. Feel free to read the full article below.   Noah Weiss of Foursquare and Slack fame said it best when he said, “customer acquisition propels an app, but user retention builds a business”. This should resonate with almost all of us in the app economy....

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Smarter App Notifications With OpenBack – Chris Ward from DZone.com

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Chris Ward from DZone, shares his recent experience with OpenBack Smart Notifications. His in-depth review, offers up tips for creating an app with the OpenBack dashboard and then goes on to walk through setting up his first notification; documenting his experience along the way. Chris states, “It (OpenBack) offers a framework for you to make your in-app notifications more than annoying...

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How Location Improves Mobile Notifications

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In this week’s blog post, I thought I’d cover a topic which is crucial for mobile marketers as they come up with smarter ways to send personalized push notifications or app to user messages. When marketers create a notification campaign, they start by determining the type of content, who send it to and when is the right time to send it. While all of this may be important, many...

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