Recent Blog Posts

What it means to truly personalize your push notifications

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Personalization, it’s a popular topic that frequently comes as you work closely in the mobile app space. A highly regarded ‘buzzword’, used to describe a way of targeting customers with specific communications, specifically meant for them. The more accurate business definition of personalization is a means of meeting the customer’s needs more effectively and efficiently,...

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Timing Is Everything

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When it comes to communicating with your customers Timing Is Everything, especially with Push Notifications. We’ve all been interrupted by a message, call or notification at an inopportune time. When you are driving the car, or you’re in the cinema, or in a meeting. With opt out rates in the 60+% range, it is getting harder and harder to get a notification in front of your customers at the...

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What California’s new data privacy law means for your app

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At the end of June California passed sweeping new legislation on how consumers interact with their data. The EU’s adoption of new GDPR regulation seems to have spurred state representatives into action as California seeks widespread protections of user data, similar to the ones under GDPR. Set to take effect in 2020, experts are calling it the most extensive data privacy regulation in the...

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iOS 12: How Notifications changes will affect your mobile customers

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Prior to Apple’s WWDC, consumers were buzzing about what new product would be showcased. It turns out that Apple has spent a lot of time making updates around the upcoming release of iOS 12 later this year, and one of those is focused on features for notifications. This news comes as a surprise for very few as we’ve all known for a while now that consumers were desperately looking for...

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Will GDPR enhance or negatively impact Edge Computing?

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Firstly, what is Edge Computing? Wikipedia defines Edge Computing as “pushing the frontier of computing applications, data, and services away from centralized nodes to the logical extremes of a network. It enables analytics and data gathering to occur at the source of the data.” Basically, it means that the device is closer to the user than ever before and the data available is close to...

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Here’s why GDPR means a lot to your app users

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If you’ve been living under a rock for the past 2 years, then maybe you’ve never heard of GDPR. The General Data Protection Regulation give back control to citizens & residents over personal data, thus simplifying the regulatory environment within the EU. This will drastically change the way businesses within the EU conduct business and affect how much control they have over using...

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What is a Smart Notification?

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Smart notifications are becoming the new standard for mobile notifications (app to user messaging), giving apps more control over their customer engagement and retention rates. Smart Notifications are best described as a hybrid form of mobile notifications; combining both push and local notification technology into one message type. They allow you to create notifications that use real-time device...

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8 Ways To Drive Mobile Retention Rates

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While it’s not the case for every mobile app, the goal of retention is to maintain the highest possible rates as it’s much cheaper to retain existing users than to attract new ones. Notifications can be used as a valuable tool for delighting frequent users and winback those who need gently reminders from time to time. Ultimately, if you can send less notifications but in turn guarantee...

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Will Your Mobile App Be GDPR Compliant?

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Time is running out to prepare yourself for the General Data Protection Regulation (GDPR) which intends to strengthen and unify data protection for all individuals living within the European Union. GDPR will be enforceable on 25 May 2018 and will not be affected by the UK’s decision to leave the EU. Mobile app owners and publishers should read up on the pending regulation to understand how...

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Why You Should Track Retention Rate

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In today’s marketing landscape, campaigns can be tracked and reported on, making it much easier to understand how they affect sales, awareness and usage for mobile apps. Customer retention rate is the main method used to verify whether app users are positively engaged. Retention rate, according to multiple online sources, is the ratio of the number of retained customers to the number at...

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